A pioneering software company in data transformation, Safe Software’s bold and contemporary new brand identity paved the way for an entirely new web experience. Safe Software is the product company that created the FME suite of sofware (FME Flow and FME Form). While at 123w, I oversaw the extension of the brand’s visual language and developed a roadmap to, and oversaw the launch of a best-in-class software marketing site.

To bring clarity to the experience, we decided to split the site architecture into two distinct experiences:

1. safe.com
   an HR-focused site that shines a light on Safe Software’s values and history

2. fme.com
   a hard-working marketing site that highlights the product (FME) details, customer success stories, and support